According to a June 12 report by Public Policy Polling, Mitt Romney now leads Barack Obama in North Carolina 48-46.
“It’s a small lead but still significant in that it’s the first time we’ve found Romney ahead in our monthly polling of the state since October,” the report states.
The firm, a leftward-leaning group based out of Raleigh, projected that Romney was trailing Obama by one point in its mid-May general election poll. Romney’s new position marks his first lead in the state since he outpolled President Obama 46-45 in October.
Considering the polls 3.4 percent margin of error, the direction North Carolina voters will go in November is still a toss-up.
“The bottom line on this poll is the same as pretty much every one we’ve done in the state over the last 18 months,” the report states. “North Carolina is one of the most closely contested toss up states in the country, it could go either way, and the way the campaigns are spending here backs up that assessment.”
When it comes to presidential advertising, North Carolina holds three of the top 10 media markets in the country — Raleigh-Durham comes in sixth, Greensboro in seventh and Charlotte in ninth for the week of June 11-17, according to an MSNBC article.
Viewers in these markets along with audiences in Colorado, Florida, Iowa, New Hampshire, Nevada, Ohio, Pennsylvania and Virginia are the target of a new advertisement by the Obama campaign. The ad began airing Tuesday and states that Romney had one of the worst economic records in the country while he was governor of Massachusetts.
What advertisements have you seen lately? Can an advertisement sway your vote?